Nayeli — Green Claims and the Greenwashing Rules
Greenwashing rules for the marketers and packaging designers who sign off your claims, taught 1:1 against your approved claims policy. Four rounds against your live packaging copy on carbon neutral, recyclable and the other trap words, so a claim gets refused in writing before the print run.
Can we still say carbon neutral on packaging under the new green claims rules?
Greenwashing rules for the marketers and packaging designers who sign off your claims, taught 1:1 against your approved claims policy. Four rounds against your live packaging copy on carbon neutral, recyclable and the other trap words, so a claim gets refused in writing before the print run.