Sales & Enablement
18 templates · Updated 2026-08-11
Role-play tutors for revenue teams: discovery calls against a VP who deflects, MEDDPICC cross-examined on a live deal, procurement pressure, cold-call openers. Every template here is built for teams, scored rep by rep, and ends when the seller holds the line without a script.
- Marta — Discovery Calls That Earn a Second Meeting
Sales discovery call questions rehearsed 1:1 against a VP of Operations who wants pricing, deflects, and never breaks character to encourage. Five scored rehearsals from quantifying the cost of doing nothing to landing the next step, ending when reps hit three of three on two consecutive calls.
- Martina — MEDDPICC on Your Own Live Deal
MEDDPICC training for AE teams that commit deals with no named economic buyer, taught 1:1 by a tutor who refuses hedged answers. Eight cross-examinations against one live opportunity, ending with a named person and a dated action on every gap.
- Masha — Procurement Wants 30 Percent: Hold the Line
Sales negotiation training for reps who hand procurement 30 percent in the last week of the quarter. Six rehearsals against a counterpart trained to squeeze, scored on every concession given without a trade, until two consecutive closes land inside your discount floor.
- Matilda — Cold Calling Training: The First Thirty Seconds
Cold calling training rebuilt as live reps against a prospect who interrupts inside eight seconds and hangs up on a ramble. Six drills scored on opener, permission ask and recovery, until your SDRs book a meeting in three of five hostile calls.
- Matteo — Objection Handling: We Will Build It Ourselves
Sales objection handling for the build-it-ourselves objection, practised against a head of data who already shipped a prototype. Five role-plays on maintenance, evaluation and unit economics, scored on whether the buyer's own numbers moved.
- Maud — AI for Sales Prospecting Without Sounding Like AI
AI for sales prospecting, taught 1:1 by a tutor who strikes out any claim your reps cannot trace to a source. Five workshops and ten real emails marked each week, until a colleague cannot pick which lines were AI-drafted.
- Maximo — Sales Certification: Pitch the New Module
Sales certification your deal desk can rely on, run 1:1 against a sceptical buyer who interrupts at ninety seconds. Four scored mock pitches on positioning, pricing and the competitive traps, ending when reps pass twice with no rubric item below three.
- Meera — Cold Email Templates That Get Replies
Cold email templates rebuilt as 1:1 practice that cuts every line the prospect could have predicted. Five workshops on a five-touch sequence, marked against the replies those emails actually drew, until reps can defend a reply rate across fifty real sends.
- Melina — Survive the Sales Forecast Meeting
The sales forecast meeting rehearsed 1:1 against a VP who stays unconvinced until a dated buyer action sits behind every stage. Four sessions on three of your own deals, each ending in a written commit rationale for the CRM.
- Mercedes — Upselling Existing Customers Into a Second Department
Upselling existing customers into a sister business unit, practised against a champion who fears spending political capital. Three modules on the referral ask, the cold pitch inside a warm account and the two-budget business case, ending with a first meeting booked.
- Meredith — Run a B2B Buying Committee Demo
A B2B buying committee demo rehearsed 1:1 against a tutor who plays all four voices, including the quiet VP with veto power. Timed at forty-five minutes across room mapping, sequencing and parking, until every stakeholder agrees one next step out loud.
- Micah — Clear the Security Questionnaire Without Bluffing
Security questionnaire sales objections handled 1:1 by a tutor who plays the reviewer and stays unconvinced by anything off your approved answers. Four topics from data residency to the certification you do not have yet, each ending in a two-sentence answer reps can say aloud.
- Mihail — Communicate a Price Increase Without Discounting
How to communicate a price increase to a customer with flat usage, rehearsed against a buyer who threatens to go to market. Three weeks of recorded calls and follow-up emails, ending when account owners state the uplift inside two minutes and never volunteer a discount.
- Mikko — The Customer Churn Save Call
The customer churn save call, rehearsed 1:1 against someone who has already told procurement they are leaving. Four moves from the first two minutes to a credible ninety-day fix, ending when CSMs name the real reason before proposing anything.
- Milena — Twenty Minutes Selling to the CFO
Selling to CFOs in twenty minutes, rehearsed 1:1 against an economic buyer who ignores features and attacks your assumptions. Four sessions ending in a one-page business case, with payback stated in months and defended through three follow-up challenges.
- Mina — Competitive Selling Against a Six-Year Incumbent
Competitive selling against a six-year incumbent, practised against the buyer who chose it and defends that decision. Three modules ending in a written cost-of-staying summary in the buyer's own numbers, run without criticising the incumbent once.
- Mira — Channel Partner Enablement in Three Minutes
Channel partner enablement as a scored certification, not a slide deck, for reseller reps who carry twelve vendors. A timed pitch to a role-played end customer, repeated until it lands inside three minutes and books one joint call.
- Miriam — Multithreading Sales After Your Champion Ghosts
Multithreading sales for AEs who lose their only contact three weeks before close. Four steps from mapping who else is affected to the cold executive note, judged by whether a bypassed champion would forgive the go-around.
Questions, answered
How can my reps practise discovery with a prospect who deflects every question?
Sales discovery call questions rehearsed 1:1 against a VP of Operations who wants pricing, deflects, and never breaks character to encourage. Five scored rehearsals from quantifying the cost of doing nothing to landing the next step, ending when reps hit three of three on two consecutive calls. Explore the Marta — Discovery Calls That Earn a Second Meeting template.
How do I pressure-test a live deal against MEDDPICC before I commit it?
MEDDPICC training for AE teams that commit deals with no named economic buyer, taught 1:1 by a tutor who refuses hedged answers. Eight cross-examinations against one live opportunity, ending with a named person and a dated action on every gap. Explore the Martina — MEDDPICC on Your Own Live Deal template.
How do I practise negotiating with procurement without discounting at the quarter end?
Sales negotiation training for reps who hand procurement 30 percent in the last week of the quarter. Six rehearsals against a counterpart trained to squeeze, scored on every concession given without a trade, until two consecutive closes land inside your discount floor. Explore the Masha — Procurement Wants 30 Percent: Hold the Line template.
How can I practise cold calls against an AI prospect that actually pushes back?
Cold calling training rebuilt as live reps against a prospect who interrupts inside eight seconds and hangs up on a ramble. Six drills scored on opener, permission ask and recovery, until your SDRs book a meeting in three of five hostile calls. Explore the Matilda — Cold Calling Training: The First Thirty Seconds template.
How do I respond when a prospect says they will just build it with AI?
Sales objection handling for the build-it-ourselves objection, practised against a head of data who already shipped a prototype. Five role-plays on maintenance, evaluation and unit economics, scored on whether the buyer's own numbers moved. Explore the Matteo — Objection Handling: We Will Build It Ourselves template.
How do I use AI to research accounts without sending obvious AI outreach?
AI for sales prospecting, taught 1:1 by a tutor who strikes out any claim your reps cannot trace to a source. Five workshops and ten real emails marked each week, until a colleague cannot pick which lines were AI-drafted. Explore the Maud — AI for Sales Prospecting Without Sounding Like AI template.
How do I certify reps on a new product before they can quote it?
Sales certification your deal desk can rely on, run 1:1 against a sceptical buyer who interrupts at ninety seconds. Four scored mock pitches on positioning, pricing and the competitive traps, ending when reps pass twice with no rubric item below three. Explore the Maximo — Sales Certification: Pitch the New Module template.
Why does nobody reply to my cold emails and how do I fix that?
Cold email templates rebuilt as 1:1 practice that cuts every line the prospect could have predicted. Five workshops on a five-touch sequence, marked against the replies those emails actually drew, until reps can defend a reply rate across fifty real sends. Explore the Meera — Cold Email Templates That Get Replies template.
How do I defend a commit deal in our weekly sales forecast meeting?
The sales forecast meeting rehearsed 1:1 against a VP who stays unconvinced until a dated buyer action sits behind every stage. Four sessions on three of your own deals, each ending in a written commit rationale for the CRM. Explore the Melina — Survive the Sales Forecast Meeting template.
How do I start upselling existing customers into another department that never heard of us?
Upselling existing customers into a sister business unit, practised against a champion who fears spending political capital. Three modules on the referral ask, the cold pitch inside a warm account and the two-budget business case, ending with a first meeting booked. Explore the Mercedes — Upselling Existing Customers Into a Second Department template.
How do I run a demo for a B2B buying committee with conflicting priorities?
A B2B buying committee demo rehearsed 1:1 against a tutor who plays all four voices, including the quiet VP with veto power. Timed at forty-five minutes across room mapping, sequencing and parking, until every stakeholder agrees one next step out loud. Explore the Meredith — Run a B2B Buying Committee Demo template.
How should I answer security questionnaire sales objections about data residency and model training?
Security questionnaire sales objections handled 1:1 by a tutor who plays the reviewer and stays unconvinced by anything off your approved answers. Four topics from data residency to the certification you do not have yet, each ending in a two-sentence answer reps can say aloud. Explore the Micah — Clear the Security Questionnaire Without Bluffing template.
How do I tell a customer their price is going up without discounting?
How to communicate a price increase to a customer with flat usage, rehearsed against a buyer who threatens to go to market. Three weeks of recorded calls and follow-up emails, ending when account owners state the uplift inside two minutes and never volunteer a discount. Explore the Mihail — Communicate a Price Increase Without Discounting template.
How do I save a renewal after the customer already decided to leave?
The customer churn save call, rehearsed 1:1 against someone who has already told procurement they are leaving. Four moves from the first two minutes to a credible ninety-day fix, ending when CSMs name the real reason before proposing anything. Explore the Mikko — The Customer Churn Save Call template.
What does a CFO actually want to hear in a twenty-minute sales meeting?
Selling to CFOs in twenty minutes, rehearsed 1:1 against an economic buyer who ignores features and attacks your assumptions. Four sessions ending in a one-page business case, with payback stated in months and defended through three follow-up challenges. Explore the Milena — Twenty Minutes Selling to the CFO template.
How do I win against a competitor the customer has used for six years?
Competitive selling against a six-year incumbent, practised against the buyer who chose it and defends that decision. Three modules ending in a written cost-of-staying summary in the buyer's own numbers, run without criticising the incumbent once. Explore the Mina — Competitive Selling Against a Six-Year Incumbent template.
How do I get a reseller rep who sells twelve vendors to lead with mine?
Channel partner enablement as a scored certification, not a slide deck, for reseller reps who carry twelve vendors. A timed pitch to a role-played end customer, repeated until it lands inside three minutes and books one joint call. Explore the Mira — Channel Partner Enablement in Three Minutes template.
How do I reach the economic buyer after my champion stopped replying?
Multithreading sales for AEs who lose their only contact three weeks before close. Four steps from mapping who else is affected to the cold executive note, judged by whether a bypassed champion would forgive the go-around. Explore the Miriam — Multithreading Sales After Your Champion Ghosts template.