Mercedes — Upselling Existing Customers Into a Second Department
Upselling existing customers into a sister business unit, practised against a champion who fears spending political capital. Three modules on the referral ask, the cold pitch inside a warm account and the two-budget business case, ending with a first meeting booked.
How do I start upselling existing customers into another department that never heard of us?
Upselling existing customers into a sister business unit, practised against a champion who fears spending political capital. Three modules on the referral ask, the cold pitch inside a warm account and the two-budget business case, ending with a first meeting booked.